October 18, 2011, the Tenth China International Hosiery Exposition in the "international socks are" - Zhuji City Tangzhen Long heavy opening. Since 1999, the Fair has been held the first socks, Zhuji Expo has been successfully held the ninth socks, socks Fair has a reputation far and wide, domestic and foreign businessmen to pour. Datang town, there have Shen Burley, Dan Jiya, Shu Workshop, East edge, socks more than 10 enterprises with a total investment of 1.5 billion, a new high-grade stockings production projects involving the production of socks, raw materials processing, production of stereotypes , testing sales and other fields.
At the same time, the $ 2 billion in the world's biggest sock market - China Datang Socks City, also officially open for business on this day. With other upgrading projects were launched, the world famous "international socks are 'Zhuji Datang Town will once again boost the transformation and upgrading of Chinese socks.
As "China Hosiery City" of Yiwu and "China Socks Town" Zhuji Datang town, competition and cooperation in the fields of industry sock industry has long stalemate for years. Last October, Zhuji Datang Town of Zhejiang Datang textile Hosiery upgraded to become the city's socks market moves, a time causing the industry's attention. In the industry, Yiwu Hosiery taking high-end line, and Datang town's low-end market is essentially different, this time the two sides Hosiery upgrade war, will be showing some kind of a new pattern of it?
Datang town of Zhuji Hosiery started in the 1970s, it prospered in the 1990s. In 2002, the town built in Zhejiang Datang textile Hosiery city, including textile raw materials, socks, hosiery, logistics four major market with an annual turnover of more than ten billion yuan alleged. In recent years, in order to adapt to the competitive environment, Zhuji has embarked on upgrading this market. The total investment of 20 billion yuan, the new Hosiery professional market, Hosiery flagship store, headquarters Hosiery, Socks museum, convention center, business center, modern textile raw materials market, modern knitting machinery markets with existing Four market-based, trying to build the whole industry chain Hosiery market group. It is understood that this upgrade is the first step, with a total investment of 180 million yuan, more than 1,300 shops, which is an upgraded version of Datang Socks City socks textile market, the fourth-generation market. Datang Socks upgraded market will be the world's largest market chain group. Some industry experts, the new textile city Hosiery expected turnover will exceed 15 billion yuan.
Faced with the start of last year's "raw material prices storm", Datang town government promptly formulate policies to guide enterprises to accelerate the pace of transformation and upgrading, support socks less heavily in construction enterprise investment costs, higher profits stockings production line. Currently, Dan Jiya, Shen Burley, Eastern margin of hosiery and many other key enterprises, plans to add computer stockings imported more than 2,000 Taiwan, with a total investment of single stockings over 10 billion project, part of the equipment currently in place have started to install production.
Upgrade Datang town government in the face "of raw material prices storm" Forced to make a immediate response. At the same time, Datang town government believes that long-term development of the Hosiery industry more worth considering. People are not satisfied with the development of Datang Hosiery manufacturing, in addition to take the goods through the Yiwu market, they also focus on nurturing long-term market. To establish a new market group has become the town's combination of industry, trade shangxingzhen to the inevitable choice.
For Zhuji Datang socks industry upgrade act, some industry insiders believe that the rise of the professional market segments, will Yiwu pressure. Some experts analysis, quality and brand influence of Yiwu Socks has improved significantly in recent years, and better than the competition, according to Yiwu Hosiery Association last year to 10 months of sales data show that the export downturn was once warmer trend. In addition, few foreigners come to China to only purchase a commodity, and low procurement costs Yiwu market, so more advantages.
Yiwu Chamber of Commerce, the Secretary-General 何金友 that back in the early 1980s, a number of people came near Zhuji new road traffic in Yiwu socks. Today, about 50 percent of Datang socks nearly to sell through the Yiwu market. Yiwu Socks is known to export the first three quarters of last year, the international economic situation is extremely complicated, unstable and uncertain factors increase, the normal international trade has been badly hit and challenges. Socks exports from Yiwu, the first two quarters of socks export volume and value most is on the decline, only in March and June two monthly amount showing growth. Until the third quarter, the decline in the number of export situation was eased, the export value has begun to grow.
Domestically, the labor shortage, raw material prices, RMB appreciation rate and other causes difficulties in foreign trade enterprises increased, a direct result of rising production costs, the outlet pressure increases. Ensure timely export, product upgrades become a must. Yiwu Socks enterprises cope with the crisis in their own way, investments in technology, in-depth study of creative design and foreign demand; while expanding the coverage of the exporting country, expanding Russia, Southeast Asia, South America, Africa and other countries on the basis of the consolidation of European markets and market area. In addition to product upgrades, companies are very concerned about upgrading trade situation. Statistics show that as "China Hosiery City", at present, Yiwu has more than 1,400 manufacturers socks, hosiery has more than 60,000 units, of which more than ten thousand sets of imported advanced Waji. This indicates that overall manufacturing strength Yiwu Socks in the industry is still in the lead.
Yiwu Zhuji Datang socks and equipment, compared with a strong advantage. The city has Italian Luo Nadi, Martek, victory song, South Korea-win, brothers and other brands of advanced equipment more than 50,000, with a total investment of over 8.0 billion. It also makes Yiwu Socks has a strong brand, the whole industry has a provincial famous trademark 7, provincial brand 6, 18 Chinese well-known trademarks, China famous brand 3.
Socks highest honor on behalf of domestic brand "China sock industry iconic brand" Whispering two consecutive terms in Yiwu, respectively, "Langsha", "Mona." Long Shati out to do "World socks king" goal. 2011, Langsha invested over 100 million US dollars, the introduction of new socks from about 4,000 in Italy, to update equipment and expand production scale. Mona's sales network throughout the country and Europe and America. In the country with 36 sales agents, and has more than 300 stores, in New York, Milan, Italy, Germany, Dusseldorf, London, Osaka, Japan, Russia, Moscow and other places have set up branches or offices.
"High-end manufacturing, institutional management and branding, so that Yiwu Socks has opened a new development situation." The Secretary-General Yiwu Hosiery Association, said last year more than 20 million yuan in output value, Yiwu scale enterprises has reached 52 Hosiery its output value reached 6.7 billion yuan. Next, Yiwu Socks will continue to enhance their core competitiveness. Association will strive to build three integrated service platforms: First, the establishment of public service platform, such as docking with the creative industry to industry to deliver more design talent shortage; the second is the establishment of international trade e-commerce platform for enterprises through virtual market Hosiery better to go international; third is to establish standards development platform, so that more socks enterprises to participate in international standards, national standards, industry standards, the Union standards, improve their manufacturing strength, expand influence.